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March 18, 2012

Medio Systems unveils new big data analytics application

inGenius Suite uses a set of predictive analytics algorithms to combine critical real-time information

By CBR Staff Writer

Applied predictive analytics technologies and products provider Medio Systems has launched the Medio inGenius Suite, a data analytics application for discovering revenue opportunities in customer usage patterns on connected devices.

The inGenius Suite enables companies to gather customer insights and to deliver relevant and actionable content and services to their customers.

It also allows application publishers and service providers across a variety of industries – including gaming, retail, finance, mobile and entertainment – to understand, engage and monetise their customers.

The new release uses a set of predictive analytics algorithms to combine critical real-time information, such as location, device type, and application usage, with customer propensities and interest.

The initial product in Medio’s inGenius Suite is Medio inSight. Using the inSight SDK, developers can instrument their applications to begin collecting user events and usage data, turning them into customer insights.

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