Mediasurface Ltd, a London-based developer of content management tools and services, has received third-round funding of 6.5m pounds ($10.4m) from a consortia lead by Cambridge, UK-based Amadeus Capital Partners, and including 3i Plc, Dresdner Kleinwort Benson, Elderstreet and Index ventures. VP of sales and marketing Lindsay Cox said the bulk of the new funding will go to building a sales and marketing machine for the company, whose Mediasurface 2.0 product has so far attracted business from 25 UK customers, including high profile web site operators such as Reuters Plc and CNN.
The product is a content repository based middleware package which obviates the need for content producers to understand different electronic formatting standards, such as HTML or XML, while enabling very fine grained control over content updating and export. Cox said the company is on course to go for an initial public offering within 12 to 18 months. Before then, it expects to grow its present head count from 60 to 100, with new offices planned in Germany, as well as expansion slated for existing operations in London and San Francisco.
