Mcor Products and Services Ltd is playing the field for consulting and sales partners to distribute its business modeling and optimization tool. The Cor Enterprise Optimizer, which has been honed by ten years of research by various academic institutions, is intended to analyze a business in real time and recommend the best business practice.

Mcor is currently in talks with a big name consulting house to reach a wider market for its technology, which has passed through research institutions including the Massachusetts Institute of Technology and the Russian Academy of Sciences. The company comes from an engineering background and has its headquarters in Edinburgh, Scotland with two other offices in the US.

The Cor Enterprise Optimizer is aimed at businesses in defense, financial services, healthcare and process industries. Colin Kidd, Mcor’s general manager, says that the product is simple to operate. It’s a doddle for management to use. No technical or mathematical knowledge is required, he said. Its other major edge is that it is oriented around maximizing the bottom line.