Sourcenext will also be delivering these services online to its customer base of over a million people. This agreement represents McAfee.com’s first localized services for the emerging Asian market and is part of McAfee.com’s overall initiative to offer its Internet security services to consumers outside the United States.
This partnership focuses on the delivery of Japanese language versions of McAfee.com’s VirusScan Online, Personal Firewall and Internet Privacy security services as well as McAfee.com’s QuickClean and UnInstaller maintenance and optimization services. Sourcenext will provide Japanese language manuals for these services and develop packaging designed to be more appealing to Japanese consumers. Sourcenext will also heavily market these services through print and online advertising as well as in-store promotions.
The security software market in Japan has increased exponentially over the past several years and it will continue to be the largest increasing segment of the application software market for the foreseeable future, said Noriyuki Matsuda, president & CEO, Sourcenext. We are pleased to be working alongside McAfee.com to deliver their security services to the Japanese market. As a leading provider of Internet security services, they have the solutions needed to protect the Japanese consumer against various Internet threats.
It was an easy decision to partner with Sourcenext on our Japanese expansion initiative, said Srivats Sampath, president & CEO, McAfee.com. Their leadership in the Japanese consumer software market will give us the ability to rapidly reach a broad base of Japanese users with our security web services.
This is the first venture by McAfee.com to secure the growing number of PCs in the Asia/Pacific market. According to a release by Dataquest Inc., a unit of Gartner Group, the Asia/Pacific personal computer market experienced robust growth in 2000 with unit shipments reaching 17.3 million units, a 30 percent increase over 1999 shipments.
SOURCE: COMPANY PRESS RELEASE
