Under the agreement, some 1,000 Coca-Cola vending machines enabled with the e-port cashless transaction equipment will begin accepting MasterCard’s PayPass system.

The landmark rollout in Philadelphia follows the successful trials of USA Technologies’ e-port by MasterCard in vending machines in New York City and Atlanta. USA Technologies’ Generation Six (G6) e-port radio frequency technology was developed specifically to accept MasterCard PayPass and other forms of contactless payments.

The more than $40 billion US vending industry opens up an entirely new market for payment companies, as we offer consumers a fast and convenient payment method, said TJ Sharkey, vice president of business development at MasterCard International. PayPass will help revolutionize the vending industry by providing operators with new efficiencies and increased transaction revenues, and by giving consumers improved service.