Following rigorous accreditation and training, a growing number of third-party partners will be able to sell Marconi’s exciting and best of breed carrier class product portfolio. This includes Marconi’s DWDM (dense wave division multiplexing) optical networking solutions.

Throughout Europe, the Middle East and Africa, accredited partners will also be able to offer increased network support and services including: consultancy, network design, installation and maintenance.

While Marconi’s existing direct sales force will continue to concentrate on identifying and developing solutions for large national carriers and service providers, the new network of channel partners will greatly extend Marconi’s reach into a number of fast-growing market areas:

The organisations we are seeking to appoint will have the technical skills, a clear understanding of their customer requirements, and the necessary resources to integrate Marconi products and services into a whole range of solutions tailored to the needs of enterprise customers, ISPs, ASPs and new operators, said Mark Mitchell, Marconi’s VP Channel Markets for the EMEA region.

This represents a three-way win for customers who will be able to select their most appropriate solution from a wider portfolio of products and services, for channel partners who will now be able to offer carrier class products to their current and prospective customers, and for Marconi itself through enhanced opportunities across these increasingly important sectors of the market.

This latest step will be a further expansion of the successful Marconi e-Channels(TM) Partner Programme, which encourages partners to combine accreditation and training to enable them to deliver the world’s most powerful network solutions to end users at the speed their business demands. Marconi has already harnessed the power of channel partnership for its broadband switching and routing product range, based on the successful model that has been operational for the past seven years. The scheme already has over 100 channel partners in EMEA. For the next 12 months the Marconi Channel Markets team aim to increase the number of accredited channel partners with the appropriate knowledge and skills to effectively sell and support Marconi’s world class products and solutions.

Marconi plc is a global communications and IT company with around 55,000 employees world-wide. Marconi has research and development facilities in 19 countries, manufacturing operations in 16 countries, and serves customers in over 100 countries. It supplies advanced communications solutions and the key technologies and services for the Internet. Marconi plc is listed on the London Stock Exchange and Nasdaq under the symbol MONI.