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April 25, 1994


By CBR Staff Writer

Borland International Inc on Friday announced the expected restructuring of its European operations, including the regionalisation of marketing and finance activities, and the cost is about 100 jobs, some 20% of the European workforce. The move, foreshadowed when Rikke Helms quit in the UK (CI No 2,396) is characterised as part of its continuing worldwide effort to focus on its core businesses. The costs of the cuts will be met by an as yet undetermined restructuring charge, which will be announced when it reports fourth quarter results next month. The posts to be cut are primarily in those that would duplicate activities at the newly created regional centres in Paris and Amsterdam. Each regional office will include centralised operations such as marketing, finance and personnel for the countries within the region. The individual country offices will henceforward focus on sales and technical support activities, and Borland therefore plans to increase the number of sales personnel in most countries. Borland promoted Francois Micol from running italy to the newly created position of managing director of Southern Europe and Gidi Schmidt, Benelux and Nordic chief, to managing director of Northern Europe. The Northern Europe region will cover the UK, Germany, Switzerland, Austria, Denmark, Norway, Iceland, Sweden, Finland, the Netherlands, Belgium and Luxembourg. The Southern Europe region will cov er France, Italy, Spain, Portugal, the rest of Europe and North Africa.

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