MagnaChip claims the product design for mobile device applications is focused on improving battery life. Also, the product design focus for LCD TVs has been on controlling and reducing standby power consumption. According to the company, the solutions are designed to enable customers to increase system stability and reduce heat dissipation and energy use.
MagnaChip’s move into power management products is part of an overall strategy to leverage its analog and mixed- signal technology platform, stated the company.
Spun out of Hynix Semiconductor’s non-memory chip unit in 2004, MagnaChip has been trying to pull itself out from a string of losses, as reported by EE Times. The company reported a 16.7% increase in its revenues to $200m for the quarter ending September, 2007 as against $171.3m in the year-ago quarter. However, net loss for the quarter was $38.8m compared to a net loss of $47.7m reported in the same quarter year ago. Recently, the company also filed an IPO for $525m to fund its future growth.
By entering into power management business MagnaChip may face competition from Texas Instruments and Analog Devices (ADI), according to Electonic News. Further, it also reported that unlike MagnaChip, which plans to extend its reach in analog and mixed-signal technology platform and systems level expertise, ADI aims to reduce its technology focus and recently announced the divestiture of its CPU voltage regulation and PC thermal monitoring product line to ON Semiconductor Corp. for $185 million.
Source: ComputerWire daily updates
