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February 19, 1989

LOTUS LAUNCHES THE LOTUS PASSPORT CLUB SALES INCENTIVE PROGRAMME

By CBR Staff Writer

Lotus Development Corp is still trying to fight attrition in its US retail network as Microsoft Corp’s Excel walks all over 1-2-3 in the absence of release 3: the latest move is launch of the Lotus Passport Club sales incentive programme aimed at principals and reps at all levels of the reseller channel, which works like a frequent flyer programme, enabling resellers to earn points every time they sell a Lotus product, the points redeemable for goods and travel packages.

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