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July 7, 1993

LONGUET DICUSSES BULL PROBLEMS

By CBR Staff Writer

The problems at IBM Corp are writ large at Compagnie des Machines Bull SA, and the company needs to adopt a clearer strategy to stem its mounting losses, French Industry Minister Gerard Longuet told Les Echos: he said Bull, which has lost $2,570m over the past three years, was adrift and needed to be taken in hand; asked if Bull should abandon personal computers, he replied, It’s not at the heart of the matter; if it can be managed in such a way as not to put the future of the firm in question, all well and good – but that means sharing the effort with others; he said that the accord with Packard Bell Electronics Inc may have looked as if Bull were getting deeper into microcomputing, but in reality it was a step towards changing Bull’s involvement in the sector; Bull’s strengths are its recognised scientific and technological capacity and its major, quality customers; its difficulty is building a resolute strategy in the worst possible climate in the sector, he said.

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