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May 26, 1988

LOGITEK Plc TO DISTRIBUTE SONY’s NEWS WORKSTATIONS IN THE UK

By CBR Staff Writer

Sony Corp has won a major distribution deal in the UK by appointing the Manchester-based Logitek Computer Products Ltd unit of Logitek Plc as its sole distributor here. Sony launched its NEWS family of workstations into Europe and the US back in April after overtaking both Sun Microsystems and Apollo Computer back home in the Japanese market. Logitek, which currently distributes Altos Computer Systems Inc supermicros, Wyse Technology Inc terminals and printers, and 3Com communications equipment, says that the product fits in well with its current strategy. We have specialised in Unix and Ethernet, says Logitek managing director Jim Pickup and are confident that the Sony workstations will find a wider marketplace than the traditional one of computer-aided software engineering. Other markets currently targeted are desktop publishing and financial dealer applications. Pickup estimates that the workstation marketplace in the UK for this year will be worth some UKP250m, and by 1991 will have increased to some UKP550m. The timing of the Sony deal is ideal for us, claims Pickup and we are looking to establish a large relationship with the company. Sony says it has ambitions to become one of the top three workstation suppliers. Logitek, which also claims to be the world’s largest distributor of Wyse Technology equipment, will be marketing the Motorola 68020- and 68030-based dual-proces.cw 8 sor 700, 800 and 9000 series workstation models.

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