The Music Recognition for Mobile Devices (MRMD) platform will combine LogicaCMG’s mobile messaging technology with Shazam’s own mobile music software to create a new channel that will provide music related products and services to subscribers.
The service also leverages audio identification technology, which uses fingerprinting methods to identify music tracks. Users dial a short code and hold their mobile handset to the music source. The music clip is then matched against the ‘fingerprint’ within Shazam’s song database. Once identified, the user receives an SMS with the name of the artist and the track.
The MRMD service is available to operators worldwide. O2 Germany is the first to deploy the mobile music platform, using it as the basis for its ‘Musicspy’ music recognition.
