View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
October 13, 1998


By CBR Staff Writer

UK-based Prime Response Plc has formed a partnership with IT consultancy Logica Plc to attack the international market for database marketing DBM which they expect to grow from $1.5bn to $5.5bn over the next five years. They will be promoting Prime Vantage, a program that runs on top of standard relational databases and can analyze and track marketing programs. With offices in 23 countries, Logica sees Prime’s software as a key ingredient in its efforts to help clients tackle the issue of customer attraction, retention and loyalty. Prime Response had revenues of 6.5m pounds last year and 40 client sites worldwide.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.