The London Internet Exchange -LINX – has said it will give 60,000 pounds of financial funding to the Internet Watch Foundation – IWF – in its first year. The IWF is a body established to promote Internet Service Providers self regulation of internet content, in an attempt to avoid government regulation. LINX has five seats on the IWF board with other management seat holders include British Telecommunications Plc’s Internet Services, Line One, the Internet Service Providers Association and Demon Internet. LINX is a UK-based non-profit making organization founded in 1994, to enable peering arrangements between ISPs by exchanging their network traffic.