New research has found that networking site for professionals LinkedIn is highly engaged with 35% of users checking it daily.
Market research firm Lab42 found that 32% of the site’s users check the site several times a week and 35% check it daily, according to eMarketer.
Lab42 also found that 42% of users update their profiles regularly and 81% belong to at least one group, said eMarketer.
The survey also found that top level executives use the site mainly for industry networking (22%) and promoting their businesses (20%).
Middle management professionals are more prone to use LinkedIn primarily to keep in touch (24%) with others, as well as for industry networking (20%).
Entry level employees are using the site mainly for job searching (24%) and co-worker networking (23%), found the study.
