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November 2, 2010

LinkedIn helps firms drive growth using professional recommendations

Leverage word-of-mouth to attract new customers

By CBR Staff Writer

Professional network LinkedIn has announced the launch of Company Pages to help businesses attract new customers using professional product and service recommendations.

Company Pages showcases standout products and services on LinkedIn and allows customers and employees to become brand ambassadors.

Business professionals can write and share such endorsements to build out their personal brands, highlight their expertise in a given field and provide additional value to their connections.

LinkedIn chief executive officer Jeff Weiner said Company Pages take product and service recommendations to another level, allowing professionals to benefit from the considered perspectives of those whom they trust and relate to the most – the people they know.

"By displaying their strongest recommendations to prospective customers and employees on LinkedIn, businesses can use Company Pages to accelerate growth and trust in their brands," Weiner said.

In addition to product and service endorsements, businesses can display videos, featured product information and targeted ads on their Company Pages to drive sales and interaction.

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Company Pages are powered by LinkedIn’s new InPages platform, which in addition to enabling businesses to highlight product and service recommendations, allows them to spotlight star employees on their LinkedIn Careers tabs.

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