View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
July 23, 2014

LinkedIn acquires B2B marketing start up Bizo

Bizo was established in 2008 as spin off from ZoomInfo and has raised $28.5m in debt and equity funding.

By CBR Staff Writer

LinkedIn has announced it will buy San Francisco-based B2B marketing start up Bizo for $175m, paying in 10% stock and 90% in cash.

Bizo provides software and services technology, which helps sales executives and marketers to identify, reach and engage with their marketing targets.

Bizo’s technology platform is leverages proprietary data management and targeting technology, which claimed to help marketers tailor their ads. Bizo’s platform also helps marketers measure the effectiveness of the ad campaign.

Bizo CEO Russell Glass said: "LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful, while Bizo’s is to help B2B marketers get to the right people.

"We realised that our respective missions are incredibly well aligned, and we believe that combining forces will accelerate our ability to execute against the huge opportunities ahead.

"The combination of LinkedIn and Bizo greatly increases our ability to be the most effective platform for B2B marketers to reach their audiences, nurture prospects and acquire customers."

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

LinkedIn SVP of product and user experience, Deep Nishar, said: "It’s exciting for us to bring Bizo’s expertise and technology into our ecosystem.

"Our ability to integrate their B2B solutions with our content marketing products will enable us to become the most effective platform for B2B marketers to engage professionals."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.