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July 24, 1997updated 05 Sep 2016 1:00pm

LINCOLN CUTS PRICES TO LURE COMPOSER USERS

By CBR Staff Writer

The sale of Texas Instruments’ Software and its Composer technology to Sterling Software earlier this month (CI No 3,199), has prompted a cut-price campaign by UK company Lincoln Software Ltd which sees a big opportunity to grab new customers. The Manchester-based computer aided software engineering company, is offering a 50% discount to Composer customers who switch to Lincoln’s IPSYS Engineer tool. It says IPSYS Engineer costs 10,000 pounds per seat normally, but it is available now to Composer customers at 5,000 pounds per seat. Composer, says Lincoln Software, costs 26,000 pounds per seat. Steve Law, Lincoln’s managing director, claimed that Texas Instruments found it difficult to… keep pace with rapid market changes. IPSYS… suffers from none of the customization problems.

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