View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
July 24, 1997updated 05 Sep 2016 1:00pm

LINCOLN CUTS PRICES TO LURE COMPOSER USERS

By CBR Staff Writer

The sale of Texas Instruments’ Software and its Composer technology to Sterling Software earlier this month (CI No 3,199), has prompted a cut-price campaign by UK company Lincoln Software Ltd which sees a big opportunity to grab new customers. The Manchester-based computer aided software engineering company, is offering a 50% discount to Composer customers who switch to Lincoln’s IPSYS Engineer tool. It says IPSYS Engineer costs 10,000 pounds per seat normally, but it is available now to Composer customers at 5,000 pounds per seat. Composer, says Lincoln Software, costs 26,000 pounds per seat. Steve Law, Lincoln’s managing director, claimed that Texas Instruments found it difficult to… keep pace with rapid market changes. IPSYS… suffers from none of the customization problems.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU