The site brings new capabilities to both HanseMerkur and its customers. The new features on offer include the ability to initiate an insurance contract online, as well as an improved search engine optimization technology, handling changes in content in real time and thereby increasing the incidence of search engine hits.
Plans for an improved web presence for the insurer have been ongoing since early 2006, aiming to dramatically increase the amount of information available online to prospective customers.
We looked at portal development tools from several commercial and open source providers, commented Dr Horst Karaschewski, HanseMerkur’s director of R&D. We were attracted to Liferay’s advanced features, ease of use, and its CMS’ ability to handle extensive amounts of content.
Liferay completed the construction of the website in the two-month deadline.
