Broadcom will enable LG to build universal high definition players capable of playing back all high definition movie titles thereby increasing the high definition entertainment choices for consumers, by combining full support for both Blu-ray Disc and HD DVD formats in a single system-on-a-chip (SoC).
Jin-Yong Kim, vice president of LG Electronics’ digital media research lab, said: Utilizing Broadcom’s BCM7440 SoC, our new Super Blu player provides the finest user experience for playing back the widest range of high definition titles.