LG Electronics has launched a new Android-powered smartphone, LG Optimus (LG GT540), which offfers users access to various Android apps and automatic account synchronisation with all Google mobile services and features enhanced social networking functions in a multimedia environment.
With an automatically synchronised Google account, users can access YouTube, Gmail, Gtalk and Google Maps. LG’s Social Networking Client allows users to keep track of their Facebook, Twitter and Bebo accounts, and the Social Networking System (SNS) widgets provide real-time status updates directly to the home screen without having to access any other applications, the company said.
The new handset’s multitasking feature allows users to view updates from friends and access their social media sites while simultaneously searching the phone’s contact list. It can be customised to show anywhere from three to seven home screens displaying frequently used applications, news and weather, among other information, depending on user preference, LG said.
According to LG, the Optimus features 3MP camera with support for geo-tagging, auto face-tagging and face-to-action technology to allow users to create and share multimedia content from the phone. The LG Optimus has a built-in video editor with storyboard function that allows users to add music and text to videos directly on the phone.
The LG Optimus boasts a design that is both sleek and soft and is available in colours including white, pink, black and silver. The phone includes a 1500mAh battery, a 3.5mm headphone jack, Bluetooth 2.1 capability, assisted GPS, 32GB of expandable microSD memory and four customisable home screen themes together with enhanced idle lock screen notification, the company said.
Skott Ahn, president and CEO of LG Electronics Mobile Communications Company, said: “LG Optimus is the ideal choice for early smartphone users who expect all the features of smartphones without the complexity. This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve.”
