The Learning Company Inc, the Cambridge, Massachusetts-based educational and entertainment software house, has paid $7m in cash to Micrografx Inc for the rights to CreataCard, the ‘build- your-own’ electronic greetings card software. Sold through retail outlets under the American Greetings’ brand name, the software allows users to create and send electronic greetings cards (which can also incorporate customized images from digital cameras) over the internet. A spokesperson for The Learning Co said the acquisition reflected the huge anticipated demand for personalized and on-line greetings, partly born of the penetration into the home of cheap color printers. Last week, The Learning Co closed its $420m all stock acquisition of software house Broderbund Software Inc.
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