This initial two-month deal is the first time M & G has worked with Freeserve and allows branding around a new set of ISA tutorials provided by Widelearning.com in the ISA Centre section of the Money Channel. The tutorials are designed to draw potential ISA investors into the ISA centre by offering a new educational element to the offering. M & G’s sponsorship hopes to increase online awareness for the brand and click through to its website. In a special deal, Freeserve users who open an ISA account with M & G will be rewarded with a GBPcash offer.
Steven Patton, Head of E-Commerce, M & G said, M & G is one of the largest ISA providers in the UK and independent research shows that there is still confusion about ISAs amongst consumers, Our aim is to provide consumers with comprehensive investment information to increase their understanding in this fast moving market. Increasingly, we see the Internet as the primary vehicle to deliver this. In linking up with Freeserve’s Money Channel, we have the ideal platform for consumers to feel comfortable in taking responsibility for their future financial well-being.
Caroline Pathy, Freeserve’s Advertising Sales Director added: The M & G sponsorship of our ISA tutorials is a further sign of Freeserve’s commitment to providing innovative services for advertisers and users alike. This uniquely educational and interactive element provides a new addition to our strong content.
