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October 29, 2008updated 06 Sep 2016 2:52pm

Lawson signs contract with O’Neill

O'Neill Europe, a surf, snow and lifestyle fashion brand, has signed a contract to implement Lawson Fashion, which is part of the Lawson M3 enterprise management system.

By CBR Staff Writer

The company will use the Lawson service to support its supply chain operations in Europe. Lawson Fashion helps companies synchronize demand and supply to help them respond faster to changing market conditions and improve profitability.

The project will include a comprehensive implementation of the Lawson M3 system incorporating Lawson Fashion, and Lawson Smart Office. It will run on an IBM System i platform and will first be implemented in The Netherlands, followed by a further roll-out to O’Neill subsidiaries in Belgium, Germany, The Netherlands and France, said Lawson.

Bob McKee, industry strategy director for fashion at Lawson, said: This new relationship with O’Neill is more evidence that we are becoming the obvious choice for the apparel industry by bringing a solution that delivers a greater return on investment and good functional fit. We are building a track record in sportswear and now have three of the top surf brands as customers.

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