View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
May 25, 2000


COMPANY PRESS RELEASE; Ladbrokes, the betting and gaming division of Hilton Group plc, is to develop exclusive ebetting services with FutureTV, the personalised television pioneer, for use by customers on broadband, cable and ADSL. Hilton plc is also exploring the use of ebetting services by guests in hotel rooms in Europe and around the world.

By CBR Staff Writer

Commenting on the agreement Ladbrokes MD of eGaming John O’Reilly commented: FutureTV is the first global company to develop the technology to deliver interactive services via telephone and cable. This deal is a vital part of maintaining Ladbrokes’ lead in interactive TV into the future.

Ladbrokes is the only bookmaker to have launched interactive TV betting services in the UK – allowing customers to place bets via their remote controls. ‘Scorecast’, an interactive football betting service, is currently being used by Cable and Wireless Communications (CWC) and Telewest digital cable customers. Vernons Matchball, an interactive football pools bet, was the first interactive betting service to launch in the UK and is currently available on CWC’s digital cable service.

Ricky Rand, CEO, FutureTV commented: Ladbrokes has already demonstrated its ability to lead the market in interactive betting and we are delighted to have a market leader on board to develop cutting edge content.

Under the deal Ladbrokes and Future TV also plan to develop eCash betting systems to enable bets to be taken via interactive TV using a Mondex smartcard – based payment system currently being developed by FutureTV.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.