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July 23, 2009

Kowabunga to release beta version of advertising platform

Also announces name change to Inuvo, set to launch new website

By CBR Staff Writer

Kowabunga, a provider of performance-based advertising and technology products, has revealed that it will be launching a beta version of the Inuvo Platform on August 10, 2009. The company said that this initial launch is a re-engineering of the MyAp affiliate marketing product that currently serves advertising customers and publishers.

In this beta release, advertiser and publisher clients will reportedly have access to a self-serve console accessible via the company’s new website, which will be launched on August 10, 2009. The company claimed that advertisers will be able to manage performance-based marketing campaigns and publishers will benefit from enhanced dashboard and reporting environment.

The company also revealed that its name will change to Inuvo, and the trading symbol for its common stock, which trades on the NYSE Amex, will be INUV. The stock will trade under the new name and symbol on July 31, 2009.

Reportedly, the company will continue to operate two business segments, Direct and Exchange. The Direct segment will contain all of the company’s direct marketing and lead generation assets. The Exchange segment comprises all its technology, data and analytics, which power the online marketplaces the company serves.

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Richard K. Howe, chief executive officer of Kowabunga, said: This product launch signals our renewed focus on innovation in online advertising and is an important step forward for this organisation and the industry.

Our vision for this platform will ultimately include all of the intellectual property acquired through several acquisitions across both the search and affiliate markets. The Inuvo Platform is designed as a framework that ultimately will allow the global development community the opportunity to build around the core, adding interfaces, widgets and applications that will benefit both advertiser and publisher alike.

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