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October 17, 2011

Kodak to provide free photo printing in exchange for Facebook likes

131-year-old camera company is desperately trying to avoid bankruptcy as it plans a transformation into a company that sells digital consumer and commercial printers

By CBR Staff Writer

Photo imaging company Kodak is partnering with photo blog My Parents Were Awesome to roll out its Free Prints Week campaign. The company will give out free photo printing coupons who "like" its page on social networking site Facebook.

The promotion will run from 17-23 October in the US.

Users have to like Kodak on Facebook first and share some details. They will be provided with a download voucher which would allow them to print up to 20 4×6-inch instant photos at selected photo kiosks.

Eastman Kodak Company Retail Systems Solutions vice-president of worldwide marketing Larry Trevarthen said there are billions of photos stored on FACEBOOK and there is a strong desire to convert these photos into personalized memories.

"Through our Free Prints Week, we are providing customers an easy and convenient solution to free their FACEBOOK photos at no cost by visiting one of our exceptional retail partners," added Trevarthen.

Snapfish, Shutterfly and Foto.com also offer free photo printing offers.

The 131-year-old camera company is desperately trying to avoid bankruptcy. According to the Wall Street Journal, Kodak has been shopping around part of its patent portfolio since August to increase its cash pile and help fund an expensive transition to becoming a company that sells printers.

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Kodak has said its transformation into a company that sells digital consumer and commercial printers would be complete in 2012.
Kodak’s CEO Antonio Perez has said that the company would return to profitability next year.

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