Total advertising revenue was down 8.6% for the month and down 5.1% for the year to date. The weakness cut across most markets.
Retail ad revenue for the month was down 3.7% on a linage decrease of 5.2%. For the year to date, retail revenue was up 1.6% on a linage decrease of 4.2%. Some markets showed good strength. Retail revenue in Miami was up 4.0%, Columbia was up 13.3%, Charlotte was up 3.9% and Fort Worth was up 0.4%.
General ad revenue for the month was down 1.2% on a linage decrease of 7.3%. For the year to date, general revenue was down 4.4% on a linage decrease of 11.3%. For the month, Kansas City was up 17.4%, Fort Worth was up 12.7%, Philadelphia was up 4.8%, Charlotte was up 10.3% and Miami was up 3.7%.
Classified ad revenue for the month was down 16.0% on a linage decrease of 3.8%. For the year to date, revenue was down 11.6% on a linage decrease of 4.8%. All of the major markets were down. The primary shortfall was in help wanted. Real estate and automotive showed improvement with increases of 22.6% and 2.9%, respectively.
Factored part-run linage was down 9.4% for the month. Circulation revenue was down 0.7% for the month.
Other revenue was down 32.5% for the month, primarily reflecting a decline in operating results from Detroit (which under new accounting rules are shown as a net number in this line), and the absence in 2001 of Professional Exchange, MediaStream, Inc., and Cable Connection, all of which were sold in 2000.
