Kingston’s Strategic OEM business unit will provide Advantage Memory with an array of services in procurement, manufacturing, testing and logistics management. Advantage Memory will focus on sales, marketing, and cultivating business relationships with key OEMs. Together the two companies will become one of the largest suppliers in the $4-billion industrial OEM market space that sells into the non-mainstream PC market.
Each respective company has very similar business practices and corporate culture, which is important to our business relationship, said Al Soni, Vice President, Strategic Alliances, Kingston. We are excited to work with Advantage to increase memory capacity for the Industrial OEM market. With the state of the current memory market, joining hands with a partner, like Advantage equals a stronger business offering, added Soni.
With worldwide manufacturing operations, Kingston produces more than two million memory modules per month for more than 8,000 system. Kingston’s strengths in procurement, manufacturing, testing and logistics management are expected to further strengthen the business relationships that Advantage has developed over the last four years.
Advantage Memory brings strong knowledge of Industrial OEM customers’ needs and a history of excellent relationships. By combining efforts and utilizing the core strengths of each company, OEM customers can obtain premium quality memory solutions.
The alliance of Advantage and Kingston will result in the most optimum level of service any OEM can ever ask for, said Erik Jones, Director OEM Division, Advantage Memory. Working with Kingston, the largest independent memory manufacturer, will ensure that our customers are supplied with the best quality product at the most competitive prices, added Jones.
