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August 9, 2009

KeyBank Deploys Mobile Financial Services Platform From Fiserv

Customers can access their accounts in three modes: a downloaded application, mobile browser, or SMS

By CBR Staff Writer

Fiserv, a provider of financial services technology solutions, announced that KeyBank, a Cleveland-based financial services firm, has chosen Mobile Money, mobile financial services platform, from Fiserv to support the bank’s growth plans for the mobile channel.

Reportedly, Mobile Money provides KeyBank with triple play technology that enables consumers to access their accounts using any of the three primary mobile access modes: a downloaded application, mobile browser, or SMS. It has added that the text messaging capabilities are provided by VeriSign Messaging and Mobile Media.

Allison Landers, senior vice president, virtual banking, KeyBank, said: “Mobile Money from Fiserv will enable KeyBank to reach the mobile devices of both our online and offline customers across all bank business lines, with the potential to reach our return-on-investment targets faster than other approaches we considered.”

Todd Lesher, division president, electronic banking services, Fiserv, said: Mobile Money from Fiserv can deliver real ROI by enabling financial institutions to migrate consumer and business transactions away from more costly channels such as the contact center and physical branch.”

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