Web content management system vendor Kentico Software has integrated its Enterprise Marketing Solution (EMS) with Salesforce.com, the Customer Relationship Management (CRM) firm.
The SalesForce Connector for Kentico EMS enables website contacts to replicate into Salesforce organisation as leads.
The new connector integrates the scoring system of Kentico EMS, filtering contacts through a set of custom rules and then replicates them to a Salesforce CRM as leads.
Sales departments can now identify the leads and start working with them the moment they expose their interest. It also helps them to be accurate and efficient in the maintenance of current customer contact information.
Kentico Software CEO and founder Petr Palas said the integration of Kentico EMS with Salesforce.com allows its customers and partners to harness the power of its real time Customer Experience Management application and directly link it into the their Cloud CRM.
"The new SalesForce Connector enables companies to bridge the gap between their website visitors and their sales department," said Palas.
