Network equipment maker Juniper Networks has entered into a definitive agreement to acquire Ankeena Networks, a privately-held provider of new media infrastructure technology, for less than $100m. Additional terms of the transaction were not disclosed.

Juniper said that it will integrate Ankeena’s technology into its offerings portfolio to address the demand for rich media content while enhancing the economics of content delivery for service providers.

As an addition to the Junos Ready Software business group, Juniper said that it will leverage Ankeena software to offer content delivery networking and 3 Screen media delivery offerings for the service provider network, capitalising on the growth of video traffic on both mobile and fixed networks worldwide.

Ankeena’s support for different streaming technologies allows viewers to watch videos without any buffering or stuttering by detecting the available bandwidth and varying the delivery bit-rate, the company said.

Manoj Leelanivas, executive vice president and GM of Junos Ready Software at Juniper Networks, said: “The combination of Ankeena’s new media infrastructure solution with Juniper’s high-performance networking platforms will take our existing partnership to the next level to meet the bandwidth and cost of delivery challenges facing service providers as IP video continues to accelerate.