Javelin, a UK-based consulting and digital transformation provider, is set to be acquired by Accenture.
The acquisition will expand Accenture’s ability to deliver assistance to retailers which are looking at digital transformation.
Mark Knickrehm, group chief executive, Accenture Strategy, said: "The acquisition of the Javelin Group will help Accenture Strategy reinforce our ability to deliver large scale transformation in the retail industry."
"It will also strengthen the portfolio of industry knowledge and digital capabilities that makes Accenture Strategy increasingly relevant in a market demanding sector specific strategies and solutions."
Javelin, which was founded in 1997 and is based in London, specialises in integrated retail strategy and digital transformation.
Although it is a UK company, it generates around half of its revenue outside the UK through digital market assessment, omni-channel retail planning and supply chain fulfilment and operations, as well as other services.
Tony Stockil, CEO, Javelin Group, said: "Javelin Group has established itself as a leading specialist provider of consulting and technology services to retailers in Europe and beyond."
"As digital technologies intensify the scale of the challenges and opportunities facing consumer brands and retailers, the combination of Accenture‘s global reach and digital transformation capabilities and Javelin Group’s specialist retail expertise will bring new value to those businesses."
No financial details have been revealed about the deal which is subject to regulatory approval.
As part of an ongoing focus on digitalisation, Accenture has also launched an Interactive Innovation Centre in Sophia-Antipolis, France.
The centre will focus on the analytical and emotional implications of future digital experiences and will invite clients for day long workshops to show the impact of factors such as IoT and AI on marketing, sales and customer service.
Alexandre Naressi, MD, Accenture Interactive, who will head the innovation centre, said: "Today is the most challenging and yet exciting time for brands to innovate around the customer experience."
"Social media, wearable technology and big data are adding a new dynamic level of complexity to the brand-customer-interaction. This requires companies and marketing departments to stay on top of digital developments and kick-off strategic innovation processes to better serve the digital customer. This is what our researchers and consultants work on hand-in-hand every day."