Hitachi and Toshiba have stormed past Motorola and Texas Instruments in the world ranking of chip manufacturers, according to the 1986 report from Dataquest, consolidating Japan’s pre-eminence won by NEC last year. The top 10 suppliers, with revenues in millions of dollars, are as follows:
Not surprisingly, exchange rate fluctuations had a significant impact, and expressed in dollars, the world semiconductor market grew 26.1% in 1986: By this measure, Japanese producers fared well, Dataquest notes, chalking up approximately 40% growth in worldwide factory shipment. European producers had the next best record, with a 15 percent increase in factory shipments and North America fared worst with only 6.4%. A different situation emerges when factory shipments from thethree regions are expressed in local currencies, says Dataquest. By this measure, the North America still shows 6.4% growth but Japan grows only 0.2% and Europe sees a 7% decline. Japanese sales outside Japan, expressed in yen, fell only 8% in 1986 despite currency revaluations of 40% against the dollar and 20% against European currencies. This decline was offset by an increase in the Japanese producers’ share of their home market from 72.9% in 1985 to 75.5% in 1986, the report adds.
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