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JAPANESE TAKE TOP THREE CHIP PLACES

Hitachi and Toshiba have stormed past Motorola and Texas Instruments in the world ranking of chip manufacturers, according to the 1986 report from Dataquest, consolidating Japan’s pre-eminence won by NEC last year. The top 10 suppliers, with revenues in millions of dollars, are as follows:

Rank Company Revenues %

1986 1985 1985 1986 Change

1 1 NEC 1,984 2,638 33.0

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2 4 Hitachi 1,671 2,305 37.9

3 5 Toshiba 1,468 2,261 54.0

4 2 Motorola 1,830 2,025 10.7

5 3 Texas Instruments 1,742 1,820 4.5

6 6 Philips-Signetics 1,068 1,356 27.0

7 7 Fujitsu 1,020 1,310 28.4

8 10 Matsushita 906 1,233 36.1

9 11 Mitsubishi 642 1,177 83.3

10 8 Intel 1,020 991 -2.8

Not surprisingly, exchange rate fluctuations had a significant impact, and expressed in dollars, the world semiconductor market grew 26.1% in 1986: By this measure, Japanese producers fared well, Dataquest notes, chalking up approximately 40% growth in worldwide factory shipment. European producers had the next best record, with a 15 percent increase in factory shipments and North America fared worst with only 6.4%. A different situation emerges when factory shipments from thethree regions are expressed in local currencies, says Dataquest. By this measure, the North America still shows 6.4% growth but Japan grows only 0.2% and Europe sees a 7% decline. Japanese sales outside Japan, expressed in yen, fell only 8% in 1986 despite currency revaluations of 40% against the dollar and 20% against European currencies. This decline was offset by an increase in the Japanese producers’ share of their home market from 72.9% in 1985 to 75.5% in 1986, the report adds.
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CBR Staff Writer

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