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February 11, 1999

JAPANESE PC MARKET SHOWS SIGNS OF RECOVERY

By CBR Staff Writer

Around 1.85m PCs shipped in Japan between October and December, according to figures just released by the Japan Electronic Industry Development Association. The figures, which include PCs for export, show a year-on-year increase of 16%. The total value of shipments during the quarter, including PC peripherals, reached the equivalent of $5.8bn, up 5% from last year, of which $4.3bn was generated from domestic shipments, up 16%. Portable PCs made up 46% of the total, with the percentage increasing and expected to reach 50% this year. Average shipment cost was the equivalent of $1,875, down from $1,930 in the previous quarter, and the sixth straight quarterly decline. PC shipments for the whole year are still down – with 7,851,000 shipped in 1998, a decrease of 5% compared with 1997, and with the value of shipments down 9% to the equivalent of $22.7bn.

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