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July 20, 2011

Ixxus hooks Alfresco into Facebook, Twitter, YouTube and LinkedIn

New module offers central repository for social content

By Jason Stamper

Information management specialist Ixxus announced the launch of its Social Content Platform for users of the Alfresco Enterprise Content Management (ECM) system, saying it is a module for managing and creating social content across the board.

Alfresco is an open source content management player that claims around 2,000 customers in 55 countries. Ixxus said it’s the first to offer a social content plug-in.

"Being able to manage and share social content effectively is becoming a huge challenge for a lot of organisations as the rules have changed regarding how people consume media and interact online. Whereas previously organisations may have had control over the content they published, today’s social media channels are making this a much more difficult task," said Paul Samuel, director at Ixxus. "While recognising the importance of social media, many organisations currently manage it in a siloed fashion using a number of different tools and with very little integration with their existing content management systems."

The Ixxus module is said to offer integration with social media services such as Facebook, Twitter, YouTube and LinkedIn, meaning that users can create a central repository based on Alfresco for managing both their traditional and now social content. Through being able to disseminate and access information quickly and in a consistent manner via a single platform, organisations can improve both brand awareness and customer loyalty, as well as create revenue opportunities, Ixxus said.

"Most organisations are faced with the dual pressure of driving out costs but at the same time increasing efficiency," said Samuel. "One way of doing this is to sort out their information infrastructures and create better repositories for all their content. Modules such as our Social Media Platform can help organisations simplify and improve the speed of their communication processes by minimising the number of tasks and people involved."

Ixxus says it has the largest dedicated team of Alfresco consultants outside Alfresco itself, and has worked across publishing, finance, higher education, government, legal and manufacturing. Customers include Yell.com, Virgin Money, Amnesty International, Clifford Chance and 118.com.

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