Honeywell Bull Inc – and Ltd – duly announced its change of name yesterday, and, as we told you back in November, it’s Bull HN with Information Systems Inc or Ltd on the end. It wants to be thought of simply as Bull, and a UKP1.25m advertising campaign to put the new name across in the UK begins next month; poster preview – see back page.
IT’s BULL HN INFORMATION SYSTEMS – BUT THINK OF IT AS BULL
