Using Itiva’s Qmesh network, EMI Music Canada offers new music videos over the internet through the music company’s free email blast newsletter and website, EMIssion-online.com. New videos are available weekly.
Itiva is providing EMI Music Canada with a much higher quality internet video streaming service at a very low cost, said Michel Billard, CEO of Itiva. We’re proving that high quality video can be streamed to a very large audience, and its commercialization will prove its cost effectiveness.
The EMIssion implementation required Itiva’s development of a universal Adobe Flash player to view the 500Kb/s per second video, which is then delivered via Quantum Transport. Itiva’s Quantum Transport uses standard internet protocols to deliver web-based video. By taking large media files and slicing them into web objects, video becomes easily trans-portable throughout existing internet infrastructure.
Itiva is streaming 500Kb/s per second – a rate we’ve previously been unable to offer – which makes for a compelling way to introduce new music videos to our audience, said Rob Brooks, VP of marketing for EMI Music Canada.
