Thanks to the new technology partnership, The O2 visitors will be able to send pictures and messages to giant screens around the venue’s many bars, cafes and pedestrian areas during concerts and events in its 20,000 capacity arena.
Two Way TV’s Simcast technology will also provide The O2 with interactive marketing tools and templates to engage consumers and promote other mobile services at the venue.
Other event-based mobile services that are showcased at The O2 and powered by MIG’s platform MIDAS include O2 Create, barcode entry, text the jukebox, text wallpapers, wapsites O2 upgrade competitions, O2 Concierge, and priority ticketing.
