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January 27, 2006updated 19 Aug 2016 10:10am

Is Intel branding at risk of dilution?

I thought that when Intel announced that its new tag line is 'Leap Ahead' - a line, incidentally, which for some reason makes me think of Paul McCartney's seminal work 'We All Stand Together', performed of course with the Frog Chorus - that it

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I thought that when Intel announced that its new tag line is ‘Leap Ahead’ – a line, incidentally, which for some reason makes me think of Paul McCartney’s seminal work ‘We All Stand Together’, performed of course with the Frog Chorus – that it would discontinue the ‘Intel Inside’ tag that had preceded it. So isn’t it going to dilute the ‘Leap Ahead’ branding a little if it continues to use the ‘Inside’ mantra for certain products, as it has continued to do with ‘Xeon Inside’? Answers on a postcard please…

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