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March 4, 2015

Is Facebook looking to launch MoPub-like solution?

Move could strengthen its mobile advertising network.

By CBR Staff Writer

Facebook is reportedly planning to strengthen its mobile advertising network by introducing a solution similar to Twitter’s mobile-ad distributor MoPub.

MoPub helps mobile publishers manage their ad inventory, and provides ad servers for mobile application publishers, which helps them generate ad revenue through a single solution.

The company was acquired by Twitter in 2013 for $350m in stock to help improve its own mobile ad revenue.

Bloomberg cited sources familiar with the matter as saying that the social media giant might announce the new service along with other ad-based services at the company’s F8 developer conference.

Facebook has been reportedly sketching out the infrastructure for the support of MoPub like products.

At last year’s F8 conference, Facebook released Audience Network, a platform for advertisers to run their Facebook ads on third-party mobile applications.

Another product dubbed Atlas also helps advertisers’ tracks users anonymously to give advertisers feedback on their ads, and informs marketers about the nature of device used to view the ad.

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