Apple is reportedly planning to replace Google with a rival search platform, such as Microsoft’s Bing or Yahoo, removing Google as the default search platform in iPhone’s Safari by next year.
According to The Information, each firm has pitched to Apple SVP Eddy Cue on replacing Google search when Google’s deal with Apple expires in 2015.
Microsoft yearns for Bing to be the default option out of the box, while on the other hand Yahoo is vying for the same spot.
Bing has already been integrated in Apple products as the default search provider, via iOS’s personal assistant Siri, while the OS X Yosemite and Spotlight search deliver results from Bing.
The latest shift comes soon after Yahoo recently became the Firefox’s default search option for the next five years, replacing Google for numerous reasons.
As part of efforts to keep away from Google’s services, Apple has even stopped integrating YouTube as part of iOS.
