Internet Profiles Corp, or I/Pro, has launched the second version of its web site measurement and analysis tool, NetLine. The San Francisco company has added color graphs and charts to the HTML the previous version produced, which the company says makes its reports ready to be handed straight over to prospective advertisers with no alteration. I/Pro does outsourcing for web traffic and analysis and claims to handle around half a billion web transaction a day. The company take company’s log files and overnight produces a report showing the amount and type of traffic the site has received. However, it seems the market is not growing as fast as the traffic. I/Pro’s main rival, NetCount LLP hit problems recently, laying off two thirds of its 30 or so staff and is looking for more financing (CI No 3,224). I/Pro also hit problems early in its two and a half year existence, before it pushed aside its chief executive and appointed former Tibco senior VP Bradley Rode as chief executive last year. It had shrunk from 80 employees in August last year to 50 in March when Rode came on board. I/Pro senior product manager Chris Olin says that was due to over-demand from customers, which doesn’t make a whole of sense to us, but anyway, that’s all behind the company now. It claims that more than 30 of the 50 web sites with the highest ad revenues use the company’s outsourcing service.
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