View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 24, 1998


By CBR Staff Writer

Online print shop iPrint Inc has paid Lycos Inc $2.25m to market its web-based pre-press services. For its money, iPrint gets exposure on Lycos and its subsidiary Tripod. In return, iPrint expects higher hit rates. So far, so good, says president and CEO Royal P. Farris: Our service has gone nuts so far this morning. Farris is proud that his company has been in business since 1997 – eons in ecommerce time – and that up till now it has confined its activities to creating a scalable environment. We have done no advertising or marketing to date, he says. This is our first deal that will start heavily promoting the iPrint concept. That concept is to automate the fifty-odd steps in the traditional pre-print process, the steps between accepting a customer’s order and presenting a finished file to the commercial printers themselves. It’s a fairly complex process, Farris reveals: People always want to call us the of the print shop world, but the problem we’re solving is an order of magnitude bigger. He likens iPrint’s service to a bank’s automatic teller machine. Where an ATM lets customers self-serve most of the popular banking transactions, iPrint lets them control most of the popular printing transactions – business cards, mugs, t-shirts and so on. The company’s technology base runs proprietary C++ and Perl software on top of Windows NT and a Netscape web server, but Farris is confident it will scale to handle increasing transaction volumes. If it can’t, iPrint will be in a double bind, since the deal with Lycos and Tripod includes incentives to the portals for driving business iPrint’s way. To be worth the investment, those hits must translate into business.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.