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February 28, 2010

Ipreo integrates Bigdough tools into Microsoft Dynamics CRM

Allows clients to screen, manipulate, mine and manage Bigdough information

By CBR Staff Writer

Ipreo, a provider of market intelligence and productivity offerings to investment banks and corporations, has unveiled BD For Dynamics, an integration of Ipreo’s Bigdough institutional data and prospecting tools with Microsoft Dynamics CRM.

According to Ipreo, the Bigdough database covers 100,000 equity and fixed-income contacts at more than 18,000 firms in 109 countries. Capital markets professionals can access the information through Ipreo’s BD Suite of prospecting and CRM platforms, namely BD Advanced and BD Vision in institutional research, sales and trading and BD Corporate in the investor relations marketplace.

The company said that BD For Dynamics combines Ipreo’s BD Advanced workflow offering, as well as the full Bigdough database of institutional contacts, via an intuitive integration with Microsoft Dynamics CRM, allowing clients to screen, manipulate, mine and manage Bigdough information.

Paul Hebert, EVP and MD of global capital markets sales at Ipreo, said: “First, we are confident that this will enrich the experience of all financial market CRM users. Second, many CRM decisions are enterprise decisions. It can be very challenging for IT professionals to build support among divergent business segments for a common CRM platform.

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“Adding the BD Advanced embedded offering to Microsoft’s leadership in the deployment of enterprise CRM offerings will help our mutual clients bring some of these business segments together.”

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