View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 27, 2014

IPC Media and Tesco to use Apple’s iBeacon to up magazine sales

The first UK-wide beacon campaign to be launched next week.

By Amy-Jo Crowley

Magazine group IPC Media is to begin a test period of Apple’s iBeacon technology in 740 Tesco-owned One Stop stores next week.

In first ever UK-wide beacon campaign, the publisher of Marie Claire, Woman and Chat will use the technology to alert shoppers to price promotions for magazines when they move into a particular section of the store.

This means users who have downloaded the OneStop or Appflare Redeem apps will be able to get money off when they buy magazines include Pick Me Up and TV & Satellite Week.

Katharine Challinor, the retail sales director at IPC Media, said: "We are incredibly excited to launch a wide-scale campaign promoting our brands via Beacon technology. The technology will give us an innovative new way to interact with our readers, at the point of sale, in a way that we know will be timely and relevant."

Owen Geddes, the CEO and founder of Appflare, said: "This is the first time our beacons have been used, so our targets are in the tens of thousands. but we’d hope to reach hundreds of thousands by the end of the year and beyond.

"We’re not looking to ramp it up at breakneck pace, as we’ve got to get the user experience right."

Tesco said it started trialling the technology back in March, but said it is holding off but said it is holding off sending promotions at the moment over concerns it may scare customers off.

Content from our partners
Sherif Tawfik: The Middle East and Africa are ready to lead on the climate
What to look for in a modern ERP system
How tech leaders can keep energy costs down and meet efficiency goals

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU