Although smartphone sales have remained quite stable in the USA when compared to last year, share of sales for iOS has inched up by 2.3% and that of Windows by 1.8%, which is more than that of Android, the platform which has seen its sales go up by 1.4 % year on year, according to a study.
Kantar Worldpanel ComTech’s data found that for the three month period ending April 2013 Android owned more than half of the US smartphone sales market with a market share of 51.7%.
iOS occupied second place as it garnered 41.4% of the total smartphone sales for the same period, and Windows’ share stood steady at 5.6%, when compared to last month.
Verizon also gained by 1.8% to have a market share of 36.3% and Sprint Nextel accounted for 13.1% of smartphones sold, with a 1.4% increase in the number of smartphones sold.
AT&T remained stable at 26.3%, while T-Mobile witnessed a fall to 11.3% market share.
Kantar Worldpanel ComTech analyst, Mary-Ann Parlato, attributed Verizon and Sprint’s marginal increase to the growth of two key players.
"For Verizon, Windows’ share rose from 0.2% in the three months ending April 2012 to 6.8% by the period ending April 2013. At Sprint, they continued to reap share increases thanks to their iOS offering- iOS sales share on Sprint grew from 33.4% to 38.4% over the last year," Parlato said.
"But it’s not just about capturing the market that is yet to upgrade. Windows is also seeing success in the younger group. When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64. But when looking at those changing now and in the last year, we’re seeing Windows now gaining share among those aged 25-34," added Parlato.
According to the research company, Nokia’s Lumia’s models drove success for the Windows OS during the three month period ending April 2013.
This article is from the CBROnline archive: some formatting and images may not be present.
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