The agreement calls for information about Iomega’s new Peerless drive and Peerless 10GB and 20GB disks to be placed on Adobe.com and in the boxes of Adobe(R) Photoshop(R) software packages.
Adobe’s customers create rich multimedia content, and they are a prime target audience for Iomega’s high-performance, high-capacity Peerless system. A 20 gigabyte Peerless disk can hold multimedia files too large to fit on a CD or DVD disk, said Doug Collier, senior vice president, marketing and product management, Iomega Corporation. This agreement allows us to reach a high-potential customer base and also introduces our customers to the unique benefits of Adobe Photoshop Elements software.
Iomega will offer both FireWire(R) and USB interface modules for the Peerless drive system, providing easy connectivity and high performance to Windows(R) and Macintosh(R) computer users alike.
With fast and easy connections to devices such as digital cameras, DV camcorders, MP3 players, and PDAs, along with industry-leading bundled applications such as iTunes and iMovie, the Macintosh platform is today’s digital hub, said Ron Okamoto, Apple’s vice president of worldwide developer relations. Iomega’s Peerless technology is a great solution that enables both professional customers and consumers alike to easily store the results of their digital lifestyles.
Apple’s Macintosh platform also offers innovative software and cutting-edge hardware technologies that enable both consumer and professional computer users to easily take advantage of today’s most advanced digital solutions.
As part of Iomega’s joint marketing agreement with Adobe, a trial version of Adobe Photoshop Elements software for Windows and Macintosh will be included with Iomega Zip(R) 100MB and 250MB drives. Adobe Photoshop Elements offers unique features designed specifically for amateur photographers, hobbyists, and business users who want an easy-to-use, yet powerful digital imaging solution. The software implements Adobe’s state-of-the-art image-editing tools. The software’s flexible image-capture options let users work with photos taken with digital or traditional cameras, and versatile delivery features enable users to prepare images for print, e-mail, or posting on the Web.
Digital imaging professionals face the challenge of storing high-quality, high-
resolution images that take up a large amount of disk space, said Kevin Connor, group product manager of imaging products at Adobe. By storing images on Iomega’s new format, users don’t need to worry about size constraints, and can more freely explore all the creative options that Adobe’s software offers.
