Heid brings 16 years of experience in the computer peripherals industry and has been a member of Iomega’s board of directors since May 2000.
I have built an excellent working relationship with Werner and I speak for our entire board of directors in saying that Werner has our unequivocal support said David Dunn, chairman at Iomega. Werner brings a perfect mix of experience as a marketer and a technologist who understands global markets and effective leadership.
Heid was named president of Proxima Corp., a manufacturer of multimedia projectors, in 1998 and quickly returned the company to accelerated growth and sustained profitability. Following Proxima’s merger with InFocus Corp., another leading manufacturer of multimedia projectors, he served as executive vice-president of worldwide sales, marketing and service at InFocus Corp. Heid spent the first 12 years of his career in marketing roles with Hewlett-Packard (HP), working internationally with products including InkJet, LaserJet, color copiers and All-in-One. He played a key role growing HP’s LaserJet business and market share in Europe and leading the marketing strategy to create HP’s OfficeJet Professional and Personal Color Copier business worldwide. His deep technology marketing background is balanced by a master’s degree in electrical engineering from Karlsruhe University in Germany.
My eyes are wide open to the challenges that lay ahead of me, but I am steadfast in my belief that Iomega will recapture its position as the de facto standard for data-management in today’s digital revolution, said Heid. We are creating new applications and technologies that will give people new reasons to use the 42 million Zip® drives out there. At the same time, we’re building a new legacy around exciting new products such as PeerlessTM. Iomega is uniquely capable of filling users’ demands for rugged, large-scale, unlimited storage.
Heid will continue to serve on Iomega’s board of directors
