InvestorFlow has launched a new investor relationship management product InvestorFlow IRM, designed for general partners and investment management professionals to manage client interaction.

InvestorFlow is a suite of integrated digital marketing and investor relationship management applications designed to streamline and improve communications throughout the investor relations lifecycle. It is a product line of Silver Oven, a branding and digital agency for the investment management industry.

Todd Glasson, president of Silver Oven, said: “It is an intuitive, easy-to-use product that meshes seamlessly with the entire InvestorFlow solution. Investment management professionals have myriad important tasks that are currently being managed separately, but InvestorFlow IRM provides an integral means to administer, organise and track, for example, monthly reports, capital calls, client contacts, and even invitations to an annual event, all from one system.”

Acording to InvestorFlow, the new IRM provides investment professionals with the ability to customise and track all groups, categories, lists and screens, giving them instant access to contact information and better equipping them with the ability to manage business relationships. It also automatically consolidates all investor interactions within one system.

Glasson added: “Investment management firms need to accelerate transparency and produce clear, accurate communications for their increasingly demanding investors. InvestorFlow goes beyond contact management and creates a platform for the whole life cycle of investor communication.”

InvestorFlow IRM is available separately or as part of InvestorFlow’s integrated suite of digital marketing and investor relationship management applications.